Alzheimer society rallies community to end stigma

WELLINGTON COUNTY  –  As the world observes World Alzheimer’s Day on Sept. 21, the Alzheimer Society Waterloo Wellington (ASWW) invites the community to unite in raising awareness of dementia and confronting the stigma that so often accompanies it.

Stigma remains a profound obstacle for individuals living with dementia, their families, and care partners, society officials say.

“It can show up through assumptions, ignorance and harmful language – leading to isolation, misunderstanding, and diminished quality of life,” stated a press release from the society.

Common myths that dementia is merely “a normal part of aging” can even discourage people from seeking help or diagnosis, officials say.

“Stigma creates unnecessary barriers for people living with dementia,” stated Michelle Martin, CEO of ASWW.

“By fostering understanding and compassion, we can ensure that every person is valued for who they are – not defined by their diagnosis.”

To counteract stigma, the Alzheimer Society encourages key actions, such as learning the facts about dementia, challenging false assumptions, using person-centred language, and remembering the person behind the diagnosis.

To mark World Alzheimer’s Day, several local initiatives are scheduled in September:

– “Your Big Ride”, Waterloo Cycling Club on Sept. 6;

– “Ride for Dementia”, Canadian Motorcycle Cruisers on Sept. 20; and

– McDonald’s Coffee Fundraiser (Guelph locations) on Sept. 21.

This September, the Alzheimer Society Waterloo Wellington encourages everyone speak openly, walk or ride alongside community events, educate others, and reject narratives that isolate those affected by dementia.

“By doing so, we affirm that people living with dementia deserve compassion, inclusion, and respect,” officials say.